Boys Over Flowers in New Timeslot

Why would a new teleserye or koreanovela such as Boys Over Flowers ever change time slot from its original primetime viewing? I can only see one reason although we can actually name many if we try to think of it or at least try to deliberate about it.

The reason for me behind the sudden change of time slot given for Boys Over Flowers koreanovela is because the network that owns the rights for its broadcasting had seen a big potential that this new time slot will give a little bit more push to get a larger audience share than what is used to have in the first day.

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