During the preparations for the 21st Philippine Advertising Congress (21st PAC), disaster struck the country with Tropical Storm Ondoy and Typhoon Pepeng devastated many areas in Luzon, leaving the Advertising Cogress venue, Baguio City, inaccessible for a number of days.
The organizers of the Ad Congress decided to look for an alternative venue since the strain of thousands of delegates and participants going to Baguio might weaken the infrastructure leading to nation’s summer and recreation capital. A new venue, Subic, Zambales, was selected and the 21st Philippine Advertising Congress found a new purpose, to dedicate the assembly to the victims of the Luzon calamities. Part of the proceeds of the 21st PAC will be donated to the Red Cross for rehabilitation efforts in Northern Luzon. Read more of 21st Philippine Advertising Congress here.